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1961-1970 With our eyes set on the future
- taking advantage of their leisure time or summer annual leave
- to the beach, to have fun and on excursions in their private car. The social significance of the car was gradually shifting during the 1960s, becoming the means of transport of the emerging middle class, although its acquisition was still, by no means, easy.
“When will Greece become the Côte d’Azur?” was the question issued in the “Tachydromos” magazine in September of 1958, while the construction works for the Coastal road had already begun in 1955. The development of the road network followed promptly, in an era when consumer habits and behaviours were changing, and expenses for leisure and entertainment were increasing - from 4,188 drachmas per person in 1958 to 7,500 drachmas in 1964 and to 15,427 drachmas in 1971. Traffic, however, in Athens had clearly become a great concern. From that point on, the expansion of the urban area would revolve around the car,
The Datsun Bluebird 1300- 1400-1600 (1968-1972) emerged as the top seller in the Greek market, selling 5,666 cars. Above, a Bluebird from the Collection of Historic Models of Nic. J. Theocarakis S.A.

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