Page 65 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.

1981-1990 New challenges
on anti-pollution technology passenger cars”). The scrapping measure came into effect on the 1st of January 1991, and consequently car prices shrunk even further, by an average 7%.
In these conditions, and with the Volos plant in full operation, Nic. J. Theocarakis S.A. continued growing, despite the doubling of the taxes in 1979 and the mass import of
used vehicles. In the midst of an increasingly competitive environment the company managed to climb to the top
of the market within the first two years of the operation of TEOCAR S.A. It kept this position for nearly the entire decade, with the exceptions of 1982, 1984-1985 and 1989. In 1986,
Nic. J. Theocarakis S.A. celebrated Nissan’s 25th anniversary in Greece. As of 1984 the Datsun brand is phased out,
and the Nissan name is used as the company extends globally.
The ‘weapons’ of Nic. J. Theocarakis S.A. were the Japanese quality and reliability, while offering cars that very effectively
The facilities of
Nic. J. Theocarakis S.A.
at 42 Retsina Street in Piraeus, where the company was based at the time it was founded.
65
1985
The operation of the Vehicle Technical Control Centers (KTEO) was launched.
Car insurance premiums increased by 10%.