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and mainly Note (2006-2011), enabled Nic. J. Theocarakis S.A. to offer cars that met the most diverse requirements and needs of an ever-expanding consumer public.
Two years before the end of the decade, on May 21, 2008, Nic. J. Theocarakis S.A. introduced a new marketing policy focusing on recycling, based on the triptych «Respect the environment - Reward recycling - Implement the ‘‘Green and Win” program». This program was addressed to anyone interested in recycling or who had already recycled
an old car and was then rewarded with a discount of up to 2,500 euros when buying a new Nissan. This incentive
was given in addition to the company’s flexible financing programs. At the
time, there were about 5 million cars circulating in Greece, nearly 1 million without a catalytic converter, which had significant effects on the environment. Nic. J. Theocarakis S.A., demonstrating its environmental awareness and consciousness, was the first company
in Greece to implement a recycling
Known for its environmental awareness,
Nic. J. Theocarakis S.A., in 2008, introduced a recycling program for old vehicles, awarding up to 2,500 euros to any environmentally concerned individual
who selected the “Green and Win” program. Nic. J. Theocarakis S.A. is the first in Greece to implement a recycling program, and continues to invest in green growth
and sustainable mobility.