Page 195 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.

1980-1995 The power rising from Volos
(66% compared to 1978), due
to the doubling of taxes the
year before, whilst 831,000 cars
were circulating in the country. Worth
noting, that the volume of imported cars in
1978 accounted for less that 5% of the market. Nevertheless, over the first two years of the plant’s operation, Nissan ranked first in terms of passenger car sales in the Greek market, continuing to do so from 1983 to 1992, with the exception of 1984-1985. If we count the combined sales of passenger cars and light trucks, Nissan was at the top of the market without exemption from 1981 until 1993. In 1986, Nissan’s share in the Greek market had reached 17.1%, with 11,158 new registrations, while the total sales percentage of Japanese cars had climbed to 28.7%. In 1987, Nic. J. Theocarakis S.A., sold 8,860 cars, of which only 360 were not of Greek make – 5,812 Sunny B11 cars were sold, out of the 29,693 that were registered overall between 1981 and 1987. A year earlier, in September 1986, the technical inspection of imported used cars by the Vehicle Technical Control Centres (KTEO), which began
On the left, Japanese production methods were deployed at the Volos
plant, adapted to Greek circumstances. For instance, spot welding was automated in 1986, and a year later
a robotic system was introduced for the assembly of the car’s body. The Nissan Cherry Ν10 (above), which at the time was manufactured in Volos sold 12,294 cars between 1979 and 1983.
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