Page 31 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.

became even more challenging. In 1964, the additional special fee was once more increased. In 1965 the total taxes to be paid by car owners, along with the excise tax on petrol, accounted for 9.6% of public revenues and a year later for 10.5%. In 1959, the granting of credit to importers was enacted, amounting to 60%- 70% of the factory price, with repayment in 36-50 instalments.
By 1964, credit restrictions on retail sales had eased, however in March 1965, the Monetary Committee decided to ban the sale of new and used cars in instalments, making the acquisition of a car an elusive dream for the vast majority of consumers. Between 1967 and 1974 there was a general ban on car sales on credit, while purchasing a car from representatives was made even more difficult by the mass import of used cars - in 1960 the Hellenic Association of Motor Vehicle Importers Representatives formally requested to ban the import of used cars, a measure that was imposed for a short period but soon weaned off.
As the decade came to its end, Nic. J. Theocarakis S.A. began importing the Bluebird 510, also known as Datsun 1300-1600, first produced in 1967, as well as, the first Sunny, the B10 and its successor, under the code name B110, known to us as Datsun 1200. The company also imported the Fairlady/Sports 1500 and
1961-1970 With our eyes set on the future
The Nic. J. Theocarakis S.A. stand in the 31st Thessaloniki International Fair in 1966.
A space specially dedicated to cars had already been introduced at the 27th Fair.
31
1963
The Hilton hotel was inaugurated in Athens. Greece was starting to become a popular holiday destination and finding its place on the international tourist map.
1964
A film called
“The lady chauffeur”
(“I Soferina”) starring Aliki Vouyouklaki and Maro Kontou, directed
by Alekos Sakellarios,
was released. In 1957, 2,700 women held driver’s licenses, ten years later
1 out of 3 licenses
was issued under
a female name.