Page 32 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.

1600, predecessors of the Z series, for example the 240Z, whose production began in 1969. Nic. J. Theocarakis S.A. continued,
of course, to sell the successors of the first imported Pickup,
the 520 and 521, which were produced between 1966 and 1972. The Japanese had the right product and the Greek market was of great importance to them, since from the early 1960s many consumers preferred to buy a small open pickup truck for financial and professional reasons. Nic. J. Theocarakis assessed the situation perfectly, relying also on the proverbial reliability of the Datsun Pickups and the company’s total product portfolio.
It was certainly vindicated after the mid-1970s, when
Nic. J. Theocarakis S.A. ranked first in sales in the category from 1976 until 1980.
Nic. J. Theocarakis S.A. was founded at a time of remarkable growth for the Greek economy and profound change in consumer habits and behaviours.
During the 1950s and 1960s, the Greek economy went
through its most dynamic phase. The most notable development was the tripling of the GDP after the end of the Civil War until 1967. The domestic product index soared from 100 units in
1950 to 300 in 1967. At the same time the country’s population
Above, the Fairlady Roadster (1964-1966). Below, the Sunny 1000 (1966-1970). Datsun’s range even since the 1960s was constantly expanding, and so did the operations of Nic. J. Theocarakis S.A.
in the Greek automotive market.
32