Page 69 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.
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1981-1990 New challenges
met the multiple needs of the consumer. It is no coincidence, in this case, that throughout the decade 1981-1990, Nic. J. Theocarakis S.A. had 25 different models to offer, if we also include the new versions.
The new Sunny B11 starts sales in 1981, and until 1987 when the vast majority of cars were manufactured by Greek hands, had sold 29,693 units, despite the increase in the circulation and presumptive taxes during the early 1980’s. It should be noted that only after 1989 car loans were permitted. The new generation of the Sunny (N13) launched in the market in 1987 - the previous year the market share of Nic. J. Theocarakis S.A. had reached 17.1%
During the decade 1981-1990,
Nic. J. Theocarakis S.A. had launched
25 different models and new versions, whilst the plant in Volos was in full throttle.
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