Page 16 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.

1926-1932
Ford’s 3 offers to establish a car assembly plant in Greece, in 1926, 1929 and 1932, were rejected. Ford ultimately founded an assembly plant in Turkey. It should be noted that in 1932, new car sales accounted for just one third of the market and more than 100 used cars were being sold each day.
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Nicholaos J. Theocarakis together with his sons, Ioannis (left) and Vasilios (right). A family business that eventually became a big family, that of Nic. J. Theocarakis S.A.
due to, the rising living standards, the lower purchase prices and maintenance costs, the development of support means and the growth and mechanisation of agriculture. At the same time, the petrol distribution network started growing, and Theocarakis
was always present and active. During the 1930s, the car market showed signs of instability - Theocarakis correctly assessed the situation and steered away from car imports - while up to the mid-30s, representations showed limited profitability due to their competitive credit policies. The slight recovery of the market in 1934-1935 was met with numerous restrictions on imports, at first, and with the eventual ban of imports in 1938, whilst Greece was preparing for war.
After the war, and mainly due to the aid provided by the USA, the road network was gradually restored and state institutions began importing mostly American made cars into the country. However, the direct, as well as the indirect, state interventions in the market, with the restriction on imports, created peculiar conditions in the car and parts market. Official representatives