Page 25 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.

1961-1970 With our eyes set on the future
during a time when the Tourism industry was also rapidly growing. The first five cars were imported in December 1961, and the first Datsun in Greece, a Bluebird 410 1.2-litre, was sold to
A. Frantzeskakis, a fuel station owner, on the 15th of February 1962. That was the year when 30 Datsun cars ‘hit’ the Greek roads.
As of the following year, Datsun’s domination in the Greek market had begun. Up to 1983, Nic. J. Theocarakis S.A. sold, according to the National Statistics Authority, a total of 129,267 cars, during a period when the Japanese had taken over the market. In 1968,
Nic. J. Theocarakis S.A. accounted for 30.8% of all Japanese cars sold in Greece, the highest market share among European countries. It is worth noting that Greece was one of the first European countries to which the Japanese exported cars. Of course, sales were not that significant at the time, as new registrations fell short compared to those in Europe and the USA. In 1970, we get a first indication of what was to follow, since in December of that year, prices of cars and spare parts rose substantially, while the prices
of the corresponding Japanese products remained practically
1962-1970
In 1962, out of every 100 new vehicles put into circulation, 18 of them were used cars.
In 1964, used cars came to 48 and in 1970, 16.
The Datsun Pickup 320 was available in the Greek market in 1962 until 1965, selling 503 cars. Above, a Datsun Pickup 320 from the Historic Model Collection of Nic. J. Theocarakis S.A.
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