Page 23 - 60 YEARS NISSAN NIC. J. THEOCARAKIS S.A.

In 1961, Nicholaos J. Theocarakis, who already had thirty-five years of experience in the spare parts, fuels and tyre business, undertook the representation of the Datsun company (known as Nissan after 1984). He was the first distributor of the Japanese automaker in Europe. His initial personal company was converted into a Société Anonyme, the second company that was founded by the insightful businessman. The company was included in the “Sociétés Anonymes Bulletin” of the Official Government Gazette on the 1st of December 1965, under the trade name “Nic. J. Theocarakis S.A. Commercial, Tourism, Construction and Industrial Company of Automobiles, Tyres, Spare parts”, with headquarters at 42 Retsina Street in Piraeus. The company’s shareholders were Nicholaos J. Theocarakis and his sons, Ioannis N. Theocarakis and Vasilios N. Theocarakis. Nic. J. Theocarakis S.A. initially imported three models: Cedric, Bluebird and Pickup, as per a relevant advertisement, dated March 1962. There were branches in Athens at 13 Halkokondyli Street and in Thessaloniki at 24 Leontos Sofou Street
1961-1970 With our eyes set on the future
Datsun Bluebird 312. From the Historic Model Collection of Nic. J. Theocarakis S.A.
23
1961
Opening of the Mont Parnes casino.
The Hellenic Travel Club
in collaboration with ELPA, created the first campsite in Greece.
The salaries of civil-service employees ranged between 1,500 and 3,000 drachmas and the daily wage of technicians was around 70 drachmas. A kilo
of flour was costing
3-5 drachmas,
a can of milk 4-8 drachmas per kilo, a bar of soap 12-20 drachmas,
a coffee in a coffee shop 0.5-1 drachmas,
a newspaper 1.5 drachmas, a 45-rpm disc 27 drachmas and a battery-powered radio 1,500 drachmas
or more.