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as international standards - more details will be provided in the relevant chapter.
At the same time, the new Datsun models were added to the company’s initial product portfolio. The B110 1200 was imported in 1971 and 3,477 cars were sold until 1973. That same year,
the 100A started to be imported. In 1971, Datsun, through
Nic. J. Theocarakis S.A., ranked first in sales in our country.
The following year, product news included the new Bluebird and the new version of Cedric. In 1973, new launches include: the Pickup 1500 (29,516 vehicles until 1979), the 160J Violet
(4,993 vehicles until 1977) and the 240Z. The 240Z which was designed by the German Albrecht Goertz and presented at
the Tokyo Motor Show in 1969; a car with unsurpassed racing credentials, especially in the Safari Rally in 1971 and 1973, a proof of reliability, construction quality and resilience. In 1974, the 120Y series took its turn, which sold 11,543 cars until 1977, while the following year Greek drivers could acquire the 100A FII
1971-1980 The momentum of growth
In terms of fleet age,
in 1974, among
the 346,733 passenger cars in circulation, 32,723 had entered circulation before
1940 and up to 1960 (9.5%), 62,999 ‘hit’
the roads between 1961 and 1965. (18.5%), 125,792 were registered during the period 1966-1970 (36.5%)
and only 121,309 (35.5%) were from the last
three years. In 1981,
only 131,546 cars out
of the 822,034 passenger cars had been registered during
the period 1977-1979,
i.e. 17%.

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